Some of the most popular options include FullSession, Hotjar, Crazy Egg, and Inspectlet. There are many different click map tools available online, so it’s important to choose one that meets your specific needs. Some click maps also allow you to filter results by specific pages or sources, such as organic search or inbound links, which helps you pinpoint specific areas for improvement, increase website traffic or decrease bounce rate. This way, you can quickly identify which content is well-received by customers and make adjustments to either replicate that content on other pages or optimize it for higher engagement. Page elements that are the most popular get the highest color intensity, while elements that receive little or no attention are at the darker end of the color spectrum, usually colored blue. It then displays user data in a graphic report, using a color scale to help you visualize user interactions. The basic principle behind click maps is simple: Every time someone clicks on an element on your website, web app, or landing page, the click tracking tool records that action and assigns it a unique identifier. You can use this quantitative data to improve your site content or layout as well as marketing, sales, or development efforts, ultimately increasing your conversion rate in the process. Click maps are a great way to do this - they’re easy to create, and they’re invaluable for uncovering opportunities to improve your product or service.Ĭlick maps shed light on behavior patterns and provide actionable insights on how your website works in real-time, which pages or elements are performing the best, and what you should focus on. You need to listen to your users and strive for their happiness. You must create a meaningful and memorable experience for the customer that includes quick loading times, error-free functions, and flawless navigation. It’s not enough to have beautiful websites or landing pages.
CLICK MAP FREE FREE
If you want to learn more about FullSession heat maps, take a few minutes of your time to register your account and start a 14-day free trial.
CLICK MAP FREE HOW TO
We wrote this guide to help you learn how to use them to fix and optimize your website. We’ve done extensive research on click maps while creating our FullSession heat map tool. It helps you uncover details about user behavior that you might otherwise miss. Click map is one of the most effective forms of data visualization as it breaks down user actions into easily digestible chunks. There are different types of customer behavior tools. This tool will help you understand your audience and allow your company to make further improvements. You can view click maps to learn how many people clicked on each section of your website and if they found what they were looking for. The first step in optimizing your web presence is understanding website visitors’ click patterns.
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